Uni-ball AustraliaLiveeCommerce relaunch for a global writing-instruments brand — zero downtime, Australia
Complete eCommerce transformation for a global brand — launched to Australia's consumer market. Full visual overhaul of a globally recognized writing instrument brand: WooCommerce, WordPress, and performance-optimized responsive design.
- Industry
- Retail & Consumer Goods
- Market
- Australia
- Platform
- Web
- Engagement
- Storefront relaunch
- Live at
- uniball.com.au
The short version
The problem
The storefront no longer matched the brand’s product range or the performance its customers expect.
What we built
A full visual and UX overhaul on the existing WooCommerce stack, performance-optimized and responsive.
Where it is now
Live at uniball.com.au, serving Australia’s consumer market.
A global brand on a storefront that had fallen behind
The client
Uni-ball's Australian operation — part of Mitsubishi Pencil, present in the region since 1982 — needed a full storefront overhaul for a globally recognized writing-instruments brand, not a from-scratch build.
The problem
Their existing WordPress/WooCommerce storefront no longer matched the brand's product range or the performance expectations of an established consumer brand's customer base.
Relaunch a live store without closing it
The store stays open
Real customers kept shopping while the redesign shipped.
Same stack
The relaunch stayed on WooCommerce to match their existing setup.
Tested on the real catalogue
Performance and responsive design were checked against real products before go-live.
How we worked
Slack and email with the client team, iterative sprints against a fixed launch scope, with performance and responsive design validated against the real product catalog before go-live.
Three things we shipped
1Full UX overhaul
Full visual and UX overhaul shipped on the existing WooCommerce/WordPress stack
2Fast and responsive
Performance-optimized, fully responsive storefront live at uniball.com.au
3Zero disruption
Zero disruption to an active, revenue-generating eCommerce operation during the transition
What it runs on
Design
- Figma
Platform
- WordPress
- WooCommerce
- PHP
Frontend
- CSS3
- JavaScript
What we did
- UI/UX Redesign
- Website Revamp
- Product Design
- Frontend Development
- Performance Optimization
- Responsive Design
What happens next
Live in production, serving Australia's consumer market.
Visit the store
Has your storefront fallen behind your brand?
Tell us what you sell and where the store slows down. We’ll reply with a one-page plan within 48 hours.
- 1We review your brief
- 2You get a call confirmation
- 3Walk away with a 1-page build plan