3D modeling for Staircase DesignDeliveredOne in-house platform replacing a patchwork of vendors — for Australia's #1 stair builder
Interactive 3D staircase configurator — browser-based, real-time rendering for architects and designers. Built on Three.js and React, with Blender-authored models and a Node.js/MongoDB backend.
- Industry
- Architecture and Design
- Market
- Worldwide
- Platform
- Web
- Engagement
- Embedded partnership
- Status
- Delivered
The short version
The problem
Sales and build ran on a patchwork of third-party integrations: slow to change, costly to maintain and outside their control.
What we built
One in-house 3D staircase configurator on Three.js and React, with Blender-authored models.
Where it is now
Innovaxel remains their engineering backbone.
A 100-year-old business running on other people’s software
The client
S&A Stairs — Australia's #1 stair building company, with a 100-year history — brought us in as their engineering backbone. They run a full in-house team across departments; we operate as embedded technical partners, not an outsourced vendor.
The problem
Their sales and build process depended on a patchwork of third-party integrations stitched together over time — slow to change, costly to maintain, and outside their own technical control.
Embedded with their team, not handed off
No downtime
A live, revenue-generating business had to keep trading through the transition.
Replace vendors safely
External integrations were swapped out without disrupting an active sales pipeline.
One joint team
About 10 people from both sides, with 24/7 availability on demand.
How we worked
~10-person joint team (theirs and ours), feature-based sprints, Slack for day-to-day communication and email for executive updates, with on-demand 24/7 availability given the scale of the operation.
Three things we shipped
1One in-house configurator
Multiple third-party integrations unified into a single in-house 3D configurator platform
2A faster sales process
Faster sales process — clients configure and get onboarded without the old back-and-forth across disconnected tools
3Full ownership handed over
Full technical ownership and independence handed to the client, cutting recurring third-party costs
What it runs on
3D
- Blender
- Three.js
Frontend
- React js
Backend
- Node js
- MongoDB
What we did
- 3D Modeling
- Web application development
- Testing/QA
- Cloud architecture
- CI/CD
- Agile development
- MVP
What happens next
A long-term product partnership — Innovaxel remains the engineering backbone, not a one-off build.
Paying for a patchwork of vendor tools?
Tell us which tools you’d rather own. We’ll reply with a one-page plan within 48 hours.
- 1We review your brief
- 2You get a call confirmation
- 3Walk away with a 1-page build plan